Guilt-free Daily Planner
No overdue. No streaks. No guilt – just today, in five minutes. Then close the app and do the work.
Start Planning
For people whose days don’t go to plan.
You’re not the problem. To-do apps are built to make you feel behind the moment you miss a day. Emery is built for the gaps.
You carry more than any list can hold – and you don’t want to open the app to a wall of overdue tasks.
You’re busy all day but can’t always name what you actually moved forward.
You’ve downloaded one to-do app after another – each worked for a week, then you missed a few days and started to dread opening it.
How It Works
1.Start Fresh Each Day
Open Emery to today – a clean page, even after a day off or a week away. Unfinished tasks wait in grey, out of the way; your past days stay as a record of what you did, not a backlog of what you didn’t. No streaks, no overdue piling up.
2.Decide What Matters Today
List today’s work and drop each item into one of three groups:
Fires
Leave these and people notice.
Examples: send the report, reply to the client, pay the invoice.
Growth
The work that moves your goals forward.
Examples: plan next steps, build the side project, learn a key skill.
Extras
Helpful, not critical. Do them last, or not at all.
Examples: clear the inbox, tidy files.
3.Protect Your Time
Drag what matters onto your calendar and block time for it. Fires get protected slots. Growth gets your focused hours. Extras fill the gaps – or don’t.
4.See Which Meetings Actually Matter
Emery syncs with Google and Outlook, so your meetings show up automatically – sorted the same way. One glance tells you which ones move things forward and which are just on the calendar.
5.Plan Anywhere
Web, iOS, and Android. Plan at your desk, on the train, or in the two minutes before a call. Desktop apps coming soon.
We’ve Been There Too
We built Emery because we’d been there too. To-do apps that became a wall of overdue the week we got busy. Systems that took longer to maintain than the work they tracked. Apps we abandoned – and then felt bad about abandoning.
We didn’t want another one. We wanted a clean page every morning. So we built the planner we wanted: today’s plan in five minutes, and nothing that punishes you for having a life.
We’re not productivity influencers. We’re practitioners – and we use Emery every day:
- Den – 10+ years in leadership at fast-growing companies (Bumble, Speechify)
- Alex – Lead designer at a company that builds and launches new startups
And we’re not going anywhere. We answer every support email ourselves, and Emery has been in active development for years – not a weekend project that vanishes once you’ve come to rely on it.
Founders of Emery
Results, Not Reviews
I usually write down even small tasks, because it helps me stay on track. One day I added a simple Growth task: run an auction for my painting, film it, and post it.
When the time came, I didn’t feel like doing it and almost skipped it. But seeing it clearly marked as Growth task helped me follow through.
Result: my first auction turned into my first international sale.
I’d always wanted to start my own thing.
With Emery, I finally made consistent time for a side project and launched it to real customers.
I didn’t pause my career either – I even got promoted.
I’ve always had a demanding career, but when I found out I was pregnant, my old system stopped working.
Emery helped me get back in control, protect my time, and feel balanced between work and life again.
FAQ
How is Emery different from tools like Notion, Todoist, or Google Calendar?
Notion:
Notion is great if you enjoy building systems – but it takes hours or even days to set up a workflow that actually works. Emery is for people who don’t want to turn productivity into a hobby. You just open it and start planning – no templates, formulas, or databases to maintain.
Todoist:
Todoist is great at storing tasks. But the longer you use it, the heavier it gets – overdue turns red and piles up. Emery starts clean every morning instead.
Google Calendar:
Google Calendar is great for meetings, but it’s too basic for real task planning. Many of our users still use Google Calendar for team events, but connect it to Emery to manage personal productivity and deep work.
Closest alternative:
The experience is most similar to a good paper planner – but without the hassle of carrying it around or rewriting tasks every day.
I already use a planner – why would I need another one?
If your current setup works well for you, there’s no need to change it.
Emery is built around one idea: a clean page every morning, so your mornings never start with a wall of overdue tasks. Miss a day or a week and you still come back to today – no streaks to break, no backlog growing in the background.
If that’s the thing your current setup doesn’t do, Emery is worth a look.
Will it take a lot of time to learn or set up?
Not really. Emery is designed to be useful from day one.
You simply sort your tasks into three groups – Fires, Growth, and Extras – then connect your calendars. From there, you’ll start seeing clear priorities right away.
As you use it, you’ll naturally discover more features – like private notes for events, projects, and overdues – but those are just a bonus, not a requirement.
I’m already busy – will this just add more work?
It might sound like that, but it’s usually the opposite.
In our experience, spending just 5 minutes in the morning sorting your day changes how the rest of it goes. As ambitious people, our progress doesn’t depend on how many hours we work, but on what we choose to focus on.
Sometimes a single 30-minute task or conversation can save days of effort later. Planning works the same way: investing a few minutes to decide what truly matters can easily change the outcome of your whole week.
And once you get used to it, planning becomes second nature. Many users say they can’t imagine starting their day without it.
Can I use Emery with my existing tools (Google Calendar, Outlook, etc.)?
Absolutely. Emery supports two-way synchronization with both Google Calendar and Outlook. You can connect multiple accounts and see all your events in one place.
On top of that, it adds features your regular calendar doesn’t have – like priorities (Fires, Growth, Extras) and private notes to help you prepare for upcoming meetings.
You can still use Google or Outlook separately for managing team activities. Emery simply gives you a personal layer of clarity and focus on top of them.
Does it work well for both personal and team planning?
No – Emery is designed for personal productivity, not team planning.
It’s a single-user tool built to help leaders organize their own priorities, time, and focus. You can still use your existing team tools for collaboration, while using Emery to stay clear on what matters most to you each day.
What if my days are unpredictable – can the planner adapt to that?
Yes. Emery is built for people whose days are rarely predictable. Dealing with unexpected things is normal when you have a lot going on.
There’s no endless task list that keeps growing – each day starts fresh, so you can focus on what matters right now. And when new urgent tasks appear, you can put them into the Fires section to stay in control, even on your busiest days.
How does Emery actually help me stay focused and sort my day?
Every morning, you sort your work into three buckets:
- Fires – “I’ll have problems if I leave this undone.”
- Growth – “This is the work that moves my goals forward over time.”
- Extras – “Helpful but not critical – do these last, or not at all.”
The same structure applies to meetings and calls – Emery highlights which ones actually lead to results.
With this clear overview, staying focused on what truly matters becomes natural.
Is it available on all devices (web, iOS, Android)?
Yes. Emery is available on the web, iOS, and Android.
Desktop apps are also coming soon.
What happens if I miss a day or stop using it for a while?
It’s completely fine to take a break from time to time – Emery is built to handle that.
Unlike typical to-do apps with endless backlogs, you won’t come back to a wall of overdue tasks. All unfinished items are set aside, so you can review and sort them later when you’re ready.
Whether you skip a day or a week, you’ll still start fresh and plan your day the way you want.
How secure is my data?
Your data is stored securely on Google Cloud Platform (GCP) and follows all standard security best practices.
It’s encrypted in transit and never shared with any third party.
We take privacy seriously – your information stays yours, always.
I’m not a “productivity person.” Will this still work for me?
We aren’t either. We’re busy professionals who want to make an impact at work – not turn productivity into a hobby.
That’s why we kept things simple. Emery is built around how real days actually look: tasks, meetings, interruptions, and personal goals. No complex systems, no endless templates to set up.
It’s not for people who want to spend hours tweaking their setup.
It’s for people who want to be effective, finish what matters, and make steady progress.
Who built Emery – and why should I trust their approach?
Emery was built by people working in demanding roles – the same kind of professionals who use it every day. It’s the result of years of real-world experience trying to stay focused and productive when there’s always a lot going on.
It wasn’t created by productivity coaches or influencers. It was built by practitioners:
- Den, co-founder, spent over a decade in leadership roles at fast-growing companies, including Bumble and Speechify.
- Alex, co-founder, is a lead designer at a company that builds and launches new startups for a living.
They built Emery first for themselves – and now for anyone who wants to be more intentional with their time and impact.
They use it every day, answer every support email personally, and have been building it for years – it’s not going anywhere.