Guilt-free Daily Planner

No overdue. No streaks. No guilt – just today, in five minutes. Then close the app and do the work.

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Emery

For people whose days don’t go to plan.

You’re not the problem. To-do apps are built to make you feel behind the moment you miss a day. Emery is built for the gaps.

You carry more than any list can hold – and you don’t want to open the app to a wall of overdue tasks.

You’re busy all day but can’t always name what you actually moved forward.

You’ve downloaded one to-do app after another – each worked for a week, then you missed a few days and started to dread opening it.

↓ see how it works ↓

How It Works

1.Start Fresh Each Day

Open Emery to today – a clean page, even after a day off or a week away. Unfinished tasks wait in grey, out of the way; your past days stay as a record of what you did, not a backlog of what you didn’t. No streaks, no overdue piling up.

4Sun
5Mon
6Tue
7Wed
8Thu
9Fri
10Sat
Tasks
Events
Fires
Fires
Add
Task
Send Q3 report
Task
Call about payment issue
Task
Pay credit card bill
Growth
Growth
Add
Task
Draft side project page
Extras
Extras
Add
Task
Clear email inbox
11 AM
12 PM
1 PM
2 PM
3 PM
Tax Review
Contract Renewal
Weekly Sync
Task Send Q3 report
Fires
Fires
Add
Task
Submit tax documents
Growth
Growth
Add
Task
Plan next week’s priorities
Extras
Extras
Add
Task
Archive old chats
Task
Update profile photo on LinkedIn
Task
Clean up downloads folder
11 AM
12 PM
1 PM
2 PM
3 PM
Weekly Admin Catch-Up
Task Plan next week’s priorities
Ops Check-In
1:1 with Design Lead
Fires
Fires
Add
Task
Renew health insurance
Growth
Growth
Add
Task
Draft outline for personal website
Task
Review and improve CV / portfolio
Task
Plan milestones for side project
Extras
Extras
Add
Task
Unsubscribe from irrelevant newsletters
11 AM
12 PM
1 PM
2 PM
3 PM
Quarterly Strategy Session
Team Growth Review
Client Renewal Call
Task Plan milestones for side project
Red days to react
Blue days to maintain
Green days to grow

2.Decide What Matters Today

List today’s work and drop each item into one of three groups:

FiresFires

Leave these and people notice.

Examples: send the report, reply to the client, pay the invoice.

GrowthGrowth

The work that moves your goals forward.

Examples: plan next steps, build the side project, learn a key skill.

ExtrasExtras

Helpful, not critical. Do them last, or not at all.

Examples: clear the inbox, tidy files.

Fires Fires
Task
Send Q3 report
Task
Call about payment issue
Growth Growth
Task
Draft side project page
Task
Prep for promotion review
Extras Extras
Task
Clear email inbox
Task
Tidy up documents
Emery
Regular To-Do

3.Protect Your Time

Drag what matters onto your calendar and block time for it. Fires get protected slots. Growth gets your focused hours. Extras fill the gaps – or don’t.

Tasks
Events
Task
Draft side project page
Fires
Fires
Task
Send Q3 report
Task
Call about payment issue
Growth
Growth
Task
Draft side project page
Task
Prep for promotion review
Extras
Extras
Task
Clear email inbox
Task
Tidy up documents
11 AM
12 PM
1 PM
2 PM
3 PM
Task Draft side project page
Block time for your priorities – just drag and drop

4.See Which Meetings Actually Matter

Emery syncs with Google and Outlook, so your meetings show up automatically – sorted the same way. One glance tells you which ones move things forward and which are just on the calendar.

Events
11 AM
12 PM
1 PM
2 PM
3 PM
Weekly Status Check-In Google Calendar
Client Issue Call Google Calendar
Strategy Planning Session Google Calendar
See your meetings at a glance
Color-coded by priority

5.Plan Anywhere

Web, iOS, and Android. Plan at your desk, on the train, or in the two minutes before a call. Desktop apps coming soon.

Mobile and desktop app
Available on Web, iOS, and Android
Mobile app
Desktop app
Available on Web, iOS, and Android

We’ve Been There Too

We built Emery because we’d been there too. To-do apps that became a wall of overdue the week we got busy. Systems that took longer to maintain than the work they tracked. Apps we abandoned – and then felt bad about abandoning.

We didn’t want another one. We wanted a clean page every morning. So we built the planner we wanted: today’s plan in five minutes, and nothing that punishes you for having a life.

We’re not productivity influencers. We’re practitioners – and we use Emery every day:

  • Den – 10+ years in leadership at fast-growing companies (Bumble, Speechify)
  • Alex – Lead designer at a company that builds and launches new startups

And we’re not going anywhere. We answer every support email ourselves, and Emery has been in active development for years – not a weekend project that vanishes once you’ve come to rely on it.

Den C. Alex M.
Alex and Den

Founders of Emery

Results, Not Reviews

I usually write down even small tasks, because it helps me stay on track. One day I added a simple Growth task: run an auction for my painting, film it, and post it.

When the time came, I didn’t feel like doing it and almost skipped it. But seeing it clearly marked as Growth task helped me follow through.

Result: my first auction turned into my first international sale.

Stars Stars Stars Stars
Polina F. – Artist

I’d always wanted to start my own thing.

With Emery, I finally made consistent time for a side project and launched it to real customers.

I didn’t pause my career either – I even got promoted.

Stars Stars Stars Stars Stars
Martin B. – Entrepreneur/Manager

I’ve always had a demanding career, but when I found out I was pregnant, my old system stopped working.

Emery helped me get back in control, protect my time, and feel balanced between work and life again.

Stars Stars Stars Stars Stars
Laura G. – Product Lead

Five minutes. Then close the app.

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Join 20K+ people.

User User User User User

FAQ

How is Emery different from tools like Notion, Todoist, or Google Calendar?

Arrow

Notion:

Notion is great if you enjoy building systems – but it takes hours or even days to set up a workflow that actually works. Emery is for people who don’t want to turn productivity into a hobby. You just open it and start planning – no templates, formulas, or databases to maintain.

Todoist:

Todoist is great at storing tasks. But the longer you use it, the heavier it gets – overdue turns red and piles up. Emery starts clean every morning instead.

Google Calendar:

Google Calendar is great for meetings, but it’s too basic for real task planning. Many of our users still use Google Calendar for team events, but connect it to Emery to manage personal productivity and deep work.

Closest alternative:

The experience is most similar to a good paper planner – but without the hassle of carrying it around or rewriting tasks every day.

I already use a planner – why would I need another one?

Arrow

If your current setup works well for you, there’s no need to change it.

Emery is built around one idea: a clean page every morning, so your mornings never start with a wall of overdue tasks. Miss a day or a week and you still come back to today – no streaks to break, no backlog growing in the background.

If that’s the thing your current setup doesn’t do, Emery is worth a look.

Will it take a lot of time to learn or set up?

Arrow

Not really. Emery is designed to be useful from day one.

You simply sort your tasks into three groups – Fires, Growth, and Extras – then connect your calendars. From there, you’ll start seeing clear priorities right away.

As you use it, you’ll naturally discover more features – like private notes for events, projects, and overdues – but those are just a bonus, not a requirement.

I’m already busy – will this just add more work?

Arrow

It might sound like that, but it’s usually the opposite.

In our experience, spending just 5 minutes in the morning sorting your day changes how the rest of it goes. As ambitious people, our progress doesn’t depend on how many hours we work, but on what we choose to focus on.

Sometimes a single 30-minute task or conversation can save days of effort later. Planning works the same way: investing a few minutes to decide what truly matters can easily change the outcome of your whole week.

And once you get used to it, planning becomes second nature. Many users say they can’t imagine starting their day without it.

Can I use Emery with my existing tools (Google Calendar, Outlook, etc.)?

Arrow

Absolutely. Emery supports two-way synchronization with both Google Calendar and Outlook. You can connect multiple accounts and see all your events in one place.

On top of that, it adds features your regular calendar doesn’t have – like priorities (Fires, Growth, Extras) and private notes to help you prepare for upcoming meetings.

You can still use Google or Outlook separately for managing team activities. Emery simply gives you a personal layer of clarity and focus on top of them.

Does it work well for both personal and team planning?

Arrow

No – Emery is designed for personal productivity, not team planning.

It’s a single-user tool built to help leaders organize their own priorities, time, and focus. You can still use your existing team tools for collaboration, while using Emery to stay clear on what matters most to you each day.

What if my days are unpredictable – can the planner adapt to that?

Arrow

Yes. Emery is built for people whose days are rarely predictable. Dealing with unexpected things is normal when you have a lot going on.

There’s no endless task list that keeps growing – each day starts fresh, so you can focus on what matters right now. And when new urgent tasks appear, you can put them into the Fires section to stay in control, even on your busiest days.

How does Emery actually help me stay focused and sort my day?

Arrow

Every morning, you sort your work into three buckets:

  • Fires – “I’ll have problems if I leave this undone.”
  • Growth – “This is the work that moves my goals forward over time.”
  • Extras – “Helpful but not critical – do these last, or not at all.”

The same structure applies to meetings and calls – Emery highlights which ones actually lead to results.

With this clear overview, staying focused on what truly matters becomes natural.

Is it available on all devices (web, iOS, Android)?

Arrow

Yes. Emery is available on the web, iOS, and Android.

Desktop apps are also coming soon.

What happens if I miss a day or stop using it for a while?

Arrow

It’s completely fine to take a break from time to time – Emery is built to handle that.

Unlike typical to-do apps with endless backlogs, you won’t come back to a wall of overdue tasks. All unfinished items are set aside, so you can review and sort them later when you’re ready.

Whether you skip a day or a week, you’ll still start fresh and plan your day the way you want.

How secure is my data?

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Your data is stored securely on Google Cloud Platform (GCP) and follows all standard security best practices.

It’s encrypted in transit and never shared with any third party.

We take privacy seriously – your information stays yours, always.

I’m not a “productivity person.” Will this still work for me?

Arrow

We aren’t either. We’re busy professionals who want to make an impact at work – not turn productivity into a hobby.

That’s why we kept things simple. Emery is built around how real days actually look: tasks, meetings, interruptions, and personal goals. No complex systems, no endless templates to set up.

It’s not for people who want to spend hours tweaking their setup.
It’s for people who want to be effective, finish what matters, and make steady progress.

Who built Emery – and why should I trust their approach?

Arrow

Emery was built by people working in demanding roles – the same kind of professionals who use it every day. It’s the result of years of real-world experience trying to stay focused and productive when there’s always a lot going on.

It wasn’t created by productivity coaches or influencers. It was built by practitioners:

  • Den, co-founder, spent over a decade in leadership roles at fast-growing companies, including Bumble and Speechify.
  • Alex, co-founder, is a lead designer at a company that builds and launches new startups for a living.

They built Emery first for themselves – and now for anyone who wants to be more intentional with their time and impact.

They use it every day, answer every support email personally, and have been building it for years – it’s not going anywhere.

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